Marketing Analytics: Customer Value and Promotion Strategy

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What you’ll learn

  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainity in Market

Requirements

  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file

What you’ll learn

  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainity in Market

Requirements

  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file

Student feedback

Great to learn about the marketing analytics concepts. – Satvik B.

The content of this course was above my expectations. The instructor provides clear and to the point explanations of the problem statements as well as solutions. – SBSagarnil B

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