What you’ll learn
- Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
- Incorporate the impact of discount rate and retention rate to calculate customer value
- Run Monte-Carlo Simulation to model uncertainity in Market
Requirements
- You will need a PC with any version of Excel installed in it
- Basic understanding of Excel operations like opening, closing and saving a file
What you’ll learn
- Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
- Incorporate the impact of discount rate and retention rate to calculate customer value
- Run Monte-Carlo Simulation to model uncertainity in Market
Requirements
- You will need a PC with any version of Excel installed in it
- Basic understanding of Excel operations like opening, closing and saving a file
Student feedback
Great to learn about the marketing analytics concepts. – Satvik B.
The content of this course was above my expectations. The instructor provides clear and to the point explanations of the problem statements as well as solutions. – SBSagarnil B
Course Content
market basket analysis
RFM (recency, frequency, monetary) Analysis
Customer Lifetime Value
variations and sensitivity analysis
